Forster CREATIVE is to design the campaign brand to launch Shrewsbury as one of England’s 12 new cycling towns.  The contract was awarded following a public tender process by Shropshire County Council, which drew proposals from over 50 organisations.

Shrewsbury was awarded Cycling Town status in June, and will benefit from £1.8 million of grant funding from Cycling England over the next three years.  Forster CREATIVE has been tasked with creating a brand and visual identity for the campaign that will encourage people in Shrewsbury to take up cycling and adopt it as part of their daily lifestyle. 

Creative work for the campaign is already underway, with a projected launch in March 2009.